A New Paradigm for Business Creativity

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Book Description: Two leading Boston Consulting Group experts outline a new model of practical creativity that challenges business professionals to evaluate customers, goals and companies in engaging alternative ways, explaining how to develop strategies for effective and adaptive business environments.

Book Details

  • Title: Thinking in New Boxes
  • Subtitle: A New Paradigm for Business Creativity
  • Authors: Gillian Tett
  • Publisher : Random House Incorporated
  • Published Date: 2013-12-31
  • Category: Career, Business & Economics
  • Ratings Count: 2
  • Average rating: 3

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