How to Think Different, Curate Ideas & Predict the Future

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Book Description: The ALL NEW 2017 Edition of the Wall Street Journal Bestseller Non-Obvious Featuring 15 NEW trends and a recap of more than 75 previously predicted trends! Why are companies around the world investing in yoga and encouraging mindfulness? What can the world’s most exclusive restaurants teach you about the future of consumption? Why are so many people in sectors from farming to gaming choosing downgraded products and experiences? The answers to these questions may not be all that obvious. And that’s exactly the point. For the past 6 years, marketing expert, former Ogilvy executive and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends

Book Details

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  • Title: Non-obvious 2017
  • Subtitle:How to Think Different, Curate Ideas & Predict the Future
  • Authors: Dave Chaffey
  • Publisher : IdeaPress Publishing
  • Published Date: 2016-12-01
  • Component:
  • Category: Marketing, Business & Economics,
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