How to Kill a Unicorn
How the World’s Hottest Innovation Factory Builds Bold Ideas That Make It to Market
Overview: In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow
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Book Description: A unique behind-the-scenes look at the groundbreaking methodology that today’s most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen
Book Details
- How to Kill a Unicorn
- Title: How to Kill a Unicorn
- Subtitle:How the World’s Hottest Innovation Factory Builds Bold Ideas That Make It to Market
- Authors: Russell Granger
- Publisher : Crown Business
- Published Date: 2014-10-07
- Component:
- Category: Marketing, Business & Economics,
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