Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

Overview: Conversion optimization is part science and part art; this guide provides step-

Buy Now – You Should Test That!

Book Description: Learn how to convert website visitors into customers Part science and part art, conversion optimization is designedto turn visitors into customers. Carefully developed testingprocedures are necessary to help you fine-tune images, headlines,navigation, colors, buttons, and every other element, creating awebsite that encourages visitors to take the action you seek. Thisbook guides you through creating an optimization strategy thatsupports your business goals, using appropriate analytics tools,generating quality testing ideas, running online experiments, andmaking the adjustments that work. Conversion optimization is part science and part art; thisguide provides step-

Book Details

  • You Should Test That!
  • Title: You Should Test That
  • Subtitle:Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
  • Authors: Chris Goward
  • Publisher : John Wiley & Sons
  • Published Date: 2012-12-21
  • Component:
  • Category: Marketing, Business & Economics,
  • Ratings Count: 1
  • Average rating: 5

Buy Now – You Should Test That!
You