What Great Brands Do
The Seven Brand-Building Principles that Separate the Best from the Rest
Overview: Denise Lee Yohn has bottled the elixir of brands and the magic behind brands in this book." —Om Malik, founder, GigaOM "Denise Lee Yohn beautifully highlights some of the most beloved brands and how they've separated themselves from the …
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Book Description: Offers advice for building an exceptional organizational brand
Book Details
- What Great Brands Do
- Title: What Great Brands Do
- Subtitle:The Seven Brand-Building Principles that Separate the Best from the Rest
- Authors: Denise Lee Yohn
- Publisher : John Wiley & Sons
- Published Date: 2014-01-07
- Component:
- Category: Marketing, Business & Economics,
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