Trendology
Building an Advantage through Data-Driven Real-Time Marketing
Overview: In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis.
Book Description: In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
Book Details
- Trendology
- Title: Trendology
- Subtitle:Building an Advantage through Data-Driven Real-Time Marketing
- Authors: Robert B. Reich
- Publisher : Springer
- Published Date: 2014-12-01
- Component:
- Category: Marketing, Business & Economics,
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