Building an Advantage through Data-Driven Real-Time Marketing

Overview: In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis.

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Book Description: In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

Book Details

  • Trendology
  • Title: Trendology
  • Subtitle:Building an Advantage through Data-Driven Real-Time Marketing
  • Authors: Robert B. Reich
  • Publisher : Springer
  • Published Date: 2014-12-01
  • Component:
  • Category: Marketing, Business & Economics,
  • Ratings Count:
  • Average rating:

Buy Now – Trendology
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