Decoding Human Motivation and Transforming Marketing Strategy

Overview: In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer.

Buy Now – The Science of Why by David Forbes

Book Description: In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author’s own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

Book Details

  • The Science of Why by David Forbes
  • Title: The Science of Why
  • Subtitle:Decoding Human Motivation and Transforming Marketing Strategy
  • Authors: David Forbes
  • Publisher : Springer
  • Published Date: 2015-07-13
  • Component:
  • Category: Psychology, Performing Arts,
  • Ratings Count: 1
  • Average rating: 5

Buy Now – The Science of Why by David Forbes
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