Teaching Your Business to Market Itself

Overview: And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers.

Buy Now – The Referral Engine

Book Description: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them

Book Details

  • The Referral Engine
  • Title: The Referral Engine
  • Subtitle:Teaching Your Business to Market Itself
  • Authors: John Jantsch
  • Publisher : Penguin
  • Published Date: 2010-05-13
  • Component:
  • Category: Marketing, Business & Economics,
  • Ratings Count: 2
  • Average rating: 5

Buy Now – The Referral Engine