The Unique Sales System Proven Successful

Overview: The New Strategic Selling is the latest edition of the business classic and confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting the competition and a special …

Buy Now – The New Strategic Selling

Book Description: `Efficient, professional… the finest high-level training programme I have ever seen… a mini-MBA in how to sell national accounts.` Henry J Cockerill, former Senior Vice President, USA Fountain Sales, COCA-COLA Company `Even more timely and effective today than when we first adopted it in 1986.` Gary Hardy, Global Leader of Sales Education and Development, The Dow Chemical Company The book that sparked a selling revolution… In 1985 one book changed sales and marketing for ever. Rejecting manipulative tactics and emphasizing “process”, Strategic SellingĀ® presented the idea of selling as a joint venture and introduced the decade’s most influential concept, Win-Win. The response to Win-Win was immediate, and it helped to turn Miller Heiman, the small company that created Strategic SellingĀ®, into a global leader in sales and development with the most prestigious client list in the industry. The New Strategic Selling is the latest edition of the business classic and confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting the competition and a special section featuring the most commonly asked questions from the Miller Heiman workshop.

Book Details

  • The New Strategic Selling
  • Title: The New Strategic Selling
  • Subtitle:The Unique Sales System Proven Successful
  • Authors: Robert Bruce Miller
  • Publisher : Kogan Page Publishers
  • Published Date: 2004
  • Component:
  • Category: Marketing, Sales executives,
  • Ratings Count: 4
  • Average rating: 4

Buy Now – The New Strategic Selling
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