Overview: THE BRAND GAP is the first book to present a unified theory of brand-building.

Buy Now – The Brand Gap

Book Description: THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary From the back cover: Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired

Book Details

  • The Brand Gap
  • Title: The Brand Gap, Revised Edition
  • Subtitle:
  • Authors: Marty Neumeier
  • Publisher : Peachpit Press
  • Published Date: 2005-08-04
  • Component:
  • Category: Marketing, Computers,
  • Ratings Count: 10
  • Average rating: 4.5

Buy Now – The Brand Gap
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