The Brain Sell
When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Overview: How neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.
Book Description: How neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.
Book Details
- The Brain Sell
- Title: The Brain Sell
- Subtitle:When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
- Authors: David Lewis
- Publisher : Hachette UK
- Published Date: 2013-09-23
- Component:
- Category: Marketing, Business & Economics,
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