The Epic Scramble to Get Inside Our Heads

Overview: "Originally published in hardcover in the United States

Buy Now – The Attention Merchants

Book Description: One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term “net neutrality”–a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the

Book Details

  • The Attention Merchants
  • Title: The Attention Merchants
  • Subtitle:The Epic Scramble to Get Inside Our Heads
  • Authors: Tim Wu
  • Publisher : Vintage
  • Published Date: 2017-09-05
  • Component:
  • Category: Marketing, Business & Economics,
  • Ratings Count: 5
  • Average rating: 3.5

Buy Now – The Attention Merchants