How to Build a Product or Service into a World-Class Brand

Overview: Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step …

Buy Now – The 22 Immutable Laws of Branding

Book Description: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand—and provides the step-

Book Details

  • The 22 Immutable Laws of Branding
  • Title: The 22 Immutable Laws of Branding
  • Subtitle:How to Build a Product or Service into a World-Class Brand
  • Authors: Al Ries
  • Publisher : Harper Collins
  • Published Date: 2009-10-06
  • Component:
  • Category: Marketing, Business & Economics,
  • Ratings Count: 1
  • Average rating: 5

Buy Now – The 22 Immutable Laws of Branding
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