How Vanguard Companies Create Innovation, Profits, Growth, and Social Good

Overview: Supercorp, based on a three-year worldwide research program, provides the answer to a question crucial to both business and society more broadly: as a company grows, how can it avoid becoming a lumbering, corrupt giant?

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Book Description: Throughout her extraordinary career, Professor Rosabeth Moss Kanter has always pushed the boundaries through her high-level field research, and her breakthrough ideas with practical applications for a broad audience. One of the world’s bestselling business thinkers, her work on leadership and change management has influenced the most enlightened and successful executives and entrepreneurs. Supercorp, based on a three-year worldwide research program, provides the answer to a question crucial to both business and society more broadly: as a company grows, how can it avoid becoming a lumbering, corrupt giant? Companies such as IBM, Procter & Gamble, Mexican-based Cemex and Japanese-based Omron provide the models that businesses small and large can use to stay on track, outstrip the competition, and attract and motivate the new generation of talent. And, Professor Kanter provides the evidence of the powerful synergy between the financial success shareholders want and social conscience – it is only these ‘vanguard companies’ that are big but human, efficient but innovative, global but local, that will succeed in the future.

Book Details

  • Title: Supercorp
  • Subtitle: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good
  • Authors: Moshe F. Rubinstein
  • Publisher : Profile Books
  • Published Date: 2010-10-01
  • Category: Economics, Business & Economics
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