Overview: All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made

Buy Now – SPIN Selling

Book Description: True or false? In selling high-value products or services: ‘closing’ increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made

Book Details

  • SPIN Selling
  • Title: SPIN®-Selling
  • Subtitle:
  • Authors: Neil Rackham
  • Publisher : Routledge
  • Published Date: 2017-09
  • Component:
  • Category: Marketing, NA,
  • Ratings Count: 3
  • Average rating: 4

Buy Now – SPIN Selling
SPIN