Renata Salecl

he Tyranny of Choice explores how late capitalism’s shrill exhortations to ‘be oneself’

We are encouraged from all sides to view our lives as being full of choices. Like the products on a supermarket shelf, our careers, our relationships, our bodies, our very identities seem to be there for the choosing. But paradoxically this seeming freedom to choose can create extreme anxiety, and feelings of inadequacy and guilt. The Tyranny of Choice explores how late capitalism’s shrill exhortations to ‘be oneself’ can be a tyranny which only leads to ever-greater disquiet and how insistence on choice being a purely individual matter prevents social change.

Renata Salecl (born 1962) is a Slovene philosopher, sociologist and legal theorist. She is a senior researcher at the Institute of Criminology, Faculty of Law at the University of Ljubljana, and holds a professorship at Birkbeck College, University of Lond

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