Transform Your Business by Being Remarkable
Overview: The golden age of advertising is over. It's time to add a new P – the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.
Book Description: You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
- Purple Cow by Seth Godin
- Title: Purple Cow
- Subtitle:Transform Your Business by Being Remarkable
- Authors: Seth Godin
- Publisher : Penguin UK
- Published Date: 2005-01-27
- Category: Entrepreneurship, Business & Economics,
- Ratings Count: 15
- Average rating: 4