Transform Your Business by Being Remarkable

Overview: The golden age of advertising is over. It's time to add a new P – the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.

Buy Now – Purple Cow by Seth Godin

Book Description: You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Book Details

  • Purple Cow by Seth Godin
  • Title: Purple Cow
  • Subtitle:Transform Your Business by Being Remarkable
  • Authors: Seth Godin
  • Publisher : Penguin UK
  • Published Date: 2005-01-27
  • Component:
  • Category: Entrepreneurship, Business & Economics,
  • Ratings Count: 15
  • Average rating: 4

Buy Now – Purple Cow by Seth Godin
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