Overview: In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price.

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Book Description: In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed

Book Details

  • Priceless
  • Title: Priceless
  • Subtitle:
  • Authors: William Poundstone
  • Publisher : Oneworld Publications
  • Published Date: 2011-01-09
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  • Category: Marketing, Business & Economics,
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