Stand Out in Any Crowd

Overview: An inspirational handbook introduces the POP! process–to make messages Purposeful, Original, and Pithy–in order to promote one's ideas successfully, discussing such concepts as Muse It or Lose It, the Eureka Moment, the Jerry Maguire Rule …

Buy Now – POP!

Book Description: An inspirational handbook introduces the POP! process–to make messages Purposeful, Original, and Pithy–in order to promote one’s ideas successfully, discussing such concepts as Muse It or Lose It, the Eureka Moment, the Jerry Maguire Rule, Contra-Brand, and Idea Chemistry.

Book Details

  • POP!
  • Title: Pop!
  • Subtitle:Stand Out in Any Crowd
  • Authors: Sam Horn
  • Publisher : Penguin
  • Published Date: 2006
  • Component:
  • Category: Marketing, Business & Economics,
  • Ratings Count:
  • Average rating:

Buy Now – POP!
POP!/