Achieve Strategic Advantage with Marketing That Matters

Overview: Marketing Above the Noise takes a contrarian approach

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Book Description: Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage(TM), an approach to help cut through the clutter, stand out, and effectively build business. Marketing Above the Noise takes a contrarian approach

Book Details

  • Marketing Above the Noise
  • Title: Marketing Above the Noise
  • Subtitle:Achieve Strategic Advantage with Marketing That Matters
  • Authors: Luke Sullivan
  • Publisher : Routledge
  • Published Date: 2016-11-03
  • Component:
  • Category: Marketing, Business & Economics,
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Buy Now – Marketing Above the Noise
Marketing