Analyzing Marketing Phenomena and Improving Marketing Decision Making

Overview: … and Improving Marketing Decision Making Peter S.H. Leeflang, Jaap E.
Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels … 44, 560–578 (2007) Pauwels,
K.: It's Not the Size of the DataIt's How You Use It: Smarter Marketing with
Analytics and … Reimer, K., Rutz, O.J., Pauwels, K.: How online consumer
segments differ in long-term marketing effectiveness. … accessed 7 Apr 2014]
Telang, R., Boatwright, P., Mukhopadhyay, T.: A mixture model for internet search
engine visits. J. Mark …

Buy Now – It’s Not the Size of the Data

Book Description: This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used

Book Details

  • It’s Not the Size of the Data
  • Title: Modeling Markets
  • Subtitle:Analyzing Marketing Phenomena and Improving Marketing Decision Making
  • Authors: Koen Pauwels
  • Publisher : Springer
  • Published Date: 2014-11-12
  • Component:
  • Category: Marketing, Business & Economics,
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Buy Now – It’s Not the Size of the Data
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