The Hidden Forces that Shape Behavior

Overview: Explores the subtle, secret influences that affect the decisions we make–from what we buy, to the careers we choose, to what we eat.

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Book Description: Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that is a “rare business book that’s both informative and enough fun to take to the beach” (Fortune.com). If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven

Book Details

  • Invisible Influence
  • Title: Invisible Influence
  • Subtitle:The Hidden Forces that Shape Behavior
  • Authors: InstaRead Summaries Staff
  • Publisher : Simon and Schuster
  • Published Date: 2017-06-20
  • Component:
  • Category: Marketing, Business & Economics,
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Buy Now – Invisible Influence
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