Courage, Creativity, and the Power of Change

Overview: In Imagine It Forward, Beth Comstock, the former Vice Chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business.

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Book Description: In ‘Imagine It Forward’, Comstock shares lessons from a thirty year career as the change-maker in chief, on spotting trends and driving innovation. In a candid and deeply personal narrative, Beth describes her successes and failures from the front lines of business, across industries ranging from media to health, energy to manufacturing, finance to the Industrial Internet. As the woman who spearheaded Ecomagination, and GE’s famed FastWorks methodology, she helped to turn a process-heavy, risk-averse culture, to one that increasingly embraced transparency, adaptability, iteration, and discovery. She shows how each one of us can – in fact, must – become a change maker an instigator of change –by giving ourselves permission to imagine a better way. For Comstock, the concept of being change ready calls for the courage to defy convention, the resilience to overcome doubts, and the savvy to know when to go around corporate gatekeepers to reinvent what is possible. It means being willing to move forward without having all the answers, while recognizing that inevitably there will be tension and conflict. It requires an uncompromising faith in experimentation, and a belief that disruption is something you engage, not simply respond to.

Book Details

  • Title: Imagine It Forward
  • Subtitle: Courage, Creativity, and the Power of Change
  • Authors: Mark J. Ashley
  • Publisher : Virgin Books
  • Published Date: 2018-09-18
  • Category: Biography, NA
  • Ratings Count: 1
  • Average rating: 5

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