How the World’s Hottest Innovation Factory Builds Bold Ideas That Make It to Market

Overview: In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow

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Book Description: A unique behind-the-scenes look at the groundbreaking methodology that today’s most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen

Book Details

  • How to Kill a Unicorn
  • Title: How to Kill a Unicorn
  • Subtitle:How the World’s Hottest Innovation Factory Builds Bold Ideas That Make It to Market
  • Authors: Russell Granger
  • Publisher : Crown Business
  • Published Date: 2014-10-07
  • Component:
  • Category: Marketing, Business & Economics,
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