Including Emerging Markets, Services and Durables, New Brands and Luxury Brands

Overview: "This book is about the fundamentals of buying behaviours and brand performance–fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity."–Jacket.

Buy Now – How Brands Grow

Book Description: Following the success of international bestseller How Brands Grow: What Marketer’s Don’t Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2,

Book Details

  • How Brands Grow
  • Title: How Brands Grow
  • Subtitle:Including Emerging Markets, Services and Durables, New Brands and Luxury Brands
  • Authors: Jenni Romaniuk
  • Publisher : Oxford University Press, USA
  • Published Date: 2015-10-12
  • Component:
  • Category: Marketing, NA,
  • Ratings Count:
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Buy Now – How Brands Grow
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