How Integrating Brand and Culture Powers the World’s Greatest Companies

Overview: Denise proves beyond a shadow of a doubt that great companies are powered

Buy Now – Fusion

Book Description: A fresh, clarifying, and actionable perspective on two of the most misunderstood concepts in business: brand and culture. Independently, brand and culture are powerful, unsung business drivers. But, as author Denise Lee Yohn reveals, when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them (what she calls fusion), you create new growth that isn’t possible

Book Details

  • Fusion
  • Title: Fusion
  • Subtitle:How Integrating Brand and Culture Powers the World’s Greatest Companies
  • Authors: Denise Lee Yohn
  • Publisher : Nicholas Brealey
  • Published Date: 2018-03-13
  • Component:
  • Category: Marketing, Business & Economics,
  • Ratings Count:
  • Average rating:

Buy Now – Fusion
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