The Future of Your Company Depends on It

Overview: What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus.

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Book Description: What’s the secret to a company’s continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers’ minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company’s evolution that will increase market share and shareholder value while ensuring future success.

Book Details

  • Title: Focus
  • Subtitle: The Future of Your Company Depends on It
  • Authors: Al Ries
  • Publisher :
  • Published Date: 1999-03-01
  • Category: Career, NA
  • Ratings Count: 1
  • Average rating: 3

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