The Future of Your Company Depends on It
Overview: What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus.
Book Description: What’s the secret to a company’s continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers’ minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company’s evolution that will increase market share and shareholder value while ensuring future success.
- Title: Focus
- Subtitle: The Future of Your Company Depends on It
- Authors: Al Ries
- Publisher :
- Published Date: 1999-03-01
- Category: Career, NA
- Ratings Count: 1
- Average rating: 3