Customer Winback
How to Recapture Lost Customers–And Keep Them Loyal
Overview: But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-
Book Description: Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-
Book Details
- Customer WinBack
- Title: Customer Winback
- Subtitle:How to Recapture Lost Customers–And Keep Them Loyal
- Authors: Jill Griffin
- Publisher : John Wiley & Sons
- Published Date: 2002-02-28
- Component:
- Category: Marketing, Business & Economics,
- Ratings Count:
- Average rating:
