Marketing and Selling Technology Project

Overview: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets.

Buy Now – Crossing the Chasm

Book Description: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

Book Details

  • Crossing the Chasm
  • Title: Crossing the Chasm
  • Subtitle:Marketing and Selling Technology Project
  • Authors: Geoffrey A. Moore
  • Publisher : Harper Collins
  • Published Date: 2009-03-17
  • Component:
  • Category: Marketing, Business & Economics,
  • Ratings Count: 7
  • Average rating: 4

Buy Now – Crossing the Chasm
Crossing