Why Things Catch On

Overview: Upper Saddle River, N.J. : Creative Homeowner,

Buy Now – Contagious

Book Description: Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

Book Details

  • Contagious
  • Title: Contagious
  • Subtitle:Why Things Catch On
  • Authors: Jonah Berger
  • Publisher : Simon and Schuster
  • Published Date: 2016-05-03
  • Component:
  • Category: Marketing, Business & Economics,
  • Ratings Count: 16
  • Average rating: 3.5

Buy Now – Contagious
Contagious/