What 1 Billion Customers Want and How to Sell it to Them

Overview: What 1 Billion Customers Want and How to Sell it to Them Savio Chan, Michael
Zakkour … The exhilaration with which Chinese super consumers embrace
foreign brands is a psychological echo of this reclaimed global power. … stores
and sometimes stand-alone at street level, depending on the straw man's ability
to secure a lease and negotiate terms. … Nike, which built its business through
the expansion of key multibrand con- cepts in America, such as Foot Locker,
found that the …

Read or Listen Now to China’s Super Consumers

Book Description: Explores the emerging consumer market in 21st century China providing insights from the foreign and domestic companies that are successfully determining what Chinese consumers buy and where, how and why they buy it.

Book Details

  • Title: China’s Super Consumers
  • Subtitle: What 1 Billion Customers Want and How to Sell it to Them
  • Authors: Lyn-Genet Recitas
  • Publisher : John Wiley & Sons
  • Published Date: 2014-09-22
  • Category: Economics, Business & Economics
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