How to Gain Insight into your Customers Expectations, Align your Marketing Strategies, and Win More Business

Overview: Adele Revella provides a powerful methodology to understand customers. This book is an important contribution to the marketing literature. Highly recommended." —S.

Buy Now – Buyer Personas

Book Description: See your offering through the buyer’s eyes for more effective marketing Buyer Personas is the marketer’s actionable guide to learning what your buyer wants and how they make decisions. Written

Book Details

  • Buyer Personas
  • Title: Buyer Personas
  • Subtitle:How to Gain Insight into your Customers Expectations, Align your Marketing Strategies, and Win More Business
  • Authors: Adele Revella
  • Publisher : John Wiley & Sons
  • Published Date: 2015-03-09
  • Component:
  • Category: Marketing, Business & Economics,
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Buy Now – Buyer Personas
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