The Power of Telling Authentic Stories in a Low-trust World

Overview: Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.

Buy Now – All Marketers Are Liars

Book Description: Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.

Book Details

  • All Marketers Are Liars
  • Title: All Marketers are Liars
  • Subtitle:The Power of Telling Authentic Stories in a Low-trust World
  • Authors: Seth Godin
  • Publisher : Penguin
  • Published Date: 2005
  • Component:
  • Category: Marketing, Business & Economics,
  • Ratings Count: 22
  • Average rating: 4

Buy Now – All Marketers Are Liars
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