Strategies for Public Relations and Marketing

Overview: Ted Coiné and Mark Babbitt (2014) give three key ways brands can avoid
feeding in to social media fatigue. First, be … In other words, if the brand is simply
reposting what already was posted again and again and is no longer contributing
original content to the social media community, take some time away. Give the
brand space to be silent if there is nothing significant to contribute into the social
world.

Buy Now – A World Gone Social

Book Description: Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.

Book Details

  • A World Gone Social
  • Title: Social Media Campaigns
  • Subtitle:Strategies for Public Relations and Marketing
  • Authors: Ted Coine
  • Publisher : Routledge
  • Published Date: 2016-05-26
  • Component:
  • Category: Marketing, Business & Economics,
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Buy Now – A World Gone Social
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